About The Job
We are seeking a creative, experienced, and highly communicative individual to join our Marketing team as a Senior Communication and PR Officer. As a Senior Communication and PR Officer, you will play a vital role in planning and executing content and PR activities to support our marketing team and drive the achievement of our business goals.
What You'll Do:
- Act as the liaison between our organization, the public, and the media to ensure our brand remains top of mind.
- Develop and execute an effective content marketing strategy for Brainster Next, including the analysis and creation of engaging long and short-form content across various channels (blog posts, video copy, social media ads copy, website content, brochures, etc.).
- Support the enhancement of the content marketing strategy for Brainster as a whole, applying your knowledge and expertise to both corporate and product-focused content initiatives.
- Develop and execute a comprehensive PR strategy for Brainster, identifying opportunities to generate positive media coverage and effectively managing media relationships.
- Coach and share your knowledge with other members of the organization, particularly the marketing team, to foster their professional development.
- Collaborate closely with internal and external stakeholders, ensuring clear and effective communication at all levels.
Who You Are:
- Minimum 4 years of experience in a senior communications-related position, preferably with a focus on copywriting and concept development, within a B2C organization or a marketing/PR agency.
- Proficiency in Google Suite (or MS Office) to effectively manage communication and collaboration.
- Strong communication skills with the ability to interact with individuals at different levels both internally and externally.
- Highly self-responsible, driven to deliver the best outcomes for our team and stakeholders.
- A team player who respects our values and opinions, committed to working collaboratively.
- Pleasant and approachable, eager to establish positive and friendly communication with our team and stakeholders.
- Research skills: Demonstrated ability to gather insights, conduct audience analysis, and identify industry trends to inform content and PR strategies.
- Writing skills: Strong ability to craft compelling and engaging copy across various channels, tailoring the message to resonate with our target audience.